When companies develop an extensive communication plan, product-oriented campaigns, or define their corporate vision and mission, they determine a slogan and adapt it to the entire advertising concept or strategy.

In campaign-based or BTL activities, a slogan with a temporary character serves as a call to action or a specific message of the advertising campaign (for example, D Rose Jump Store – Adidas).

However, there are global brands that have been using the same slogan across multiple campaign messages for many years and have achieved highly successful communication. A clear example is Nike’s slogan “Just Do It.”

I believe there is hardly anyone in the world who has not heard the slogan “Just Do It.” It should be noted that the slogan was first introduced as part of an advertising campaign in 1988 and has since been aligned with core values, the spirit of sport, competitiveness, and the sweetness of victory.

This slogan has remained relevant for more than 30 years, and over 17 million users have used the hashtag #JustDoIt.