Today, many companies regularly organize promoter activities. However, due to a primitive approach adopted by some companies, the results of such campaigns are often unsatisfactory. In some cases, customers who lack experience in this field may still consider the results acceptable and assume that the promoter cannot deliver more effective outcomes.

For the successful execution of a BTL campaign and direct communication with the audience, promoters represent the company at the forefront. The formation of a potential customer’s attitude toward a product or service largely depends on the promoter.

Since the promoter is the face of a BTL campaign, they must adhere to certain rules. They should be polite, friendly, well-intentioned, and attentive when interacting with customers.

Of course, a promoter’s responsibilities are not limited to these rules alone. Promoters must comply with the rights and duties specifically defined by the agency and have comprehensive and accurate knowledge about the tasks they are expected to perform.

It should be noted that companies regularly implement various commercial campaigns at points of sale. These campaigns may include discounts or promotional gift bundles. However, since several companies within the same category often run similar campaigns, customers face difficulty making a choice during the purchasing process. At this point, the PROMOTER plays a key role in helping the customer make a decision.

As Proven TTL, we regularly cooperate with both global and local companies in this field and pay special attention to promotional activities in order to ensure maximum customer satisfaction.