Companies usually organize BTL activities in order to establish direct communication with customers, deliver emotional messages, increase loyalty, and secure a place in the customer’s emotional perception.

In addition, BTL activities are one of the key tools used to stimulate product purchases.

Many of us have witnessed promotional stands and advertising activities installed in specific areas such as parks, seaside locations, indoor spaces, shopping malls, and supermarkets.

Depending on the mechanism, BTL campaigns are implemented in several formats:

• Entertainment-based
• Informational and awareness-oriented 
• Sales-stimulating

Traditionally, BTL activities consist mainly of manual, mechanics-based games. However, in recent years, innovative advertising tools have become increasingly popular in our country in order to attract more attention and create memorable experiences.

Examples of such tools include Virtual Reality, interactive floors, Kinect sensors, and 3D projection-based advertising solutions.

The advertising company PROVEN TTL specializes primarily in organizing BTL campaigns and provides services to both global and local clients in the local market, distinguished by quality and creativity.

Source: www.azertag.az