When an advertising agency prepares a proposal for a client company, it must first obtain detailed information about the product in order to deliver an accurate proposal focused on achieving maximum results. To develop an effective advertising plan, comprehensive information about the product is essential.

This information includes:

• The product’s price, segment, characteristics, target audience, market positioning, and customer profile.

• By segment, we mean groups divided according to age, gender, interests, and social and economic status.

The target audience is then prioritized:

For example, the product may appeal to both men and women, as well as young people. However, from a strategic perspective, the company identifies priority customer groups.

For instance:

1. In the first priority group are male company managers with a dynamic lifestyle who work late hours.

2. In the second group are individuals who place great importance on their health and physical appearance.

3. The third group consists of students who study late into the night, spend most of their time on education, and have limited time for proper meals or sports.

Our product is designed to keep people energetic, active, and full throughout the day, while being priced appropriately for the mid-range segment.

Once all these factors are defined, the appropriate advertising channels or tools are selected.

For example, communication channels suitable for this product may include intellectual and sports TV programs, metro advertising, university interiors, shopping malls, and social media platforms.

To be continued…